originally pelican avenue collections aren’t created to be presented by fashion shows. being invited to show during shanghai fashion week 2010, the label sees it as a challenge to interpret a catwalk presentation in its own way. gathering pieces from the two most recent collections approaches the work detached from its conceptual background. it gives a more general overview and focuses on the labels esthetics, prints, shapes and atmosphere, and questions at the same time the idea of momentariness in fashion.