originally pelican avenue collections aren’t created to be presented by fashion shows. being invited to show during the 10 festival for fashion and photography in vienna, the label sees it as a challenge to interpret a catwalk presentation in its own way. gathering pieces from the two most recent collections approaches the work detached from its conceptual background. it gives a more general overview and focuses on the labels esthetics, prints, shapes and atmosphere, and questions at the same time the idea of momentariness in fashion. live theremin performance by pamelia kurstin and visuals by pelican video.